Stefan Sielaff on elevating Zeekr into a luxury brand through design Car Design News sits down with Geely’s design boss Stefan Sielaff to discuss the careful evolution of Zeekr and changing perceptions of luxury Timo Gilgen Lucy Abbott
Geely’s VP of global design: “China speed is an old story now” Stefan Sielaff speaks to CDN on brand development, sustainability and AI Lucy Abbott
Q&A: Stefan Sielaff on reinventing Bentley Bentley design director on balancing old and new in a vastly changing world Lem Bingley
The Designers Pt 8: Stefan Sielaff, Bentley “Working on a luxury product is fascinating. You might never be able to afford it but it gives you the opportunity to live a little bit in that world” Guy Bird
